Redesigning a creator portfolio into a conversion-focused funnel

Rebuilt a creator portfolio with clearer user journeys, stronger mobile performance, and better lead capture architecture that turned passive traffic into active inquiries.

The challenge

The original site looked strong visually but underperformed on conversions, especially on mobile where load times and unclear calls-to-action caused high drop-off.

The approach

• 01Ran funnel analysis and session review to identify where intent was strongest and where prospects were leaving.
• 02Reworked information hierarchy, navigation, and CTA placement to support shorter decision paths.
• 03Improved Core Web Vitals with image strategy, component-level optimization, and cleaner bundle boundaries.

The outcome

The site retained more visitors through key steps and generated higher-quality discovery calls within the first month after launch.